Puma x Skepta

RS-X campaign still — particle dispersion close-up

RS-X campaign still — Skepta, brick exterior

RS-X campaign still — Skepta full figure, rooftop

Puma x Skepta — Campaign Film

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PUMA x Skepta

Projects

RS-X Reinvented & Revolutionized feat. Skepta
FuturImpose London
Okay Studio
PUMA ICA

Role

Art Direction Assistance
Video Sequencing
Concept Development

The video announcement, the retail and event activations, the way the images were treated — all of it had to follow one thread so the campaign held a distinct look across every touchpoint.

Working inside the Puma Internal Creative Agency alongside the associate creative director, the job was keeping everything aligned: making sure the visual message stood on its own and still spoke in Puma's voice as a brand.