PJ Morton
Projects
- Saturday Night / Sunday Morning
- World Tour Campaign
Role
- Art Direction
- Album Packaging
- Design
The task was building one world that could hold an R&B album and a Gospel album at the same time. Saturday night and Sunday morning are two different rooms, and the artwork had to feel like both without splitting into two unrelated records.
So each side got its own thing — neon and disco for the night, cut paper and church for the morning — but they still had to snap together and read as one project when you put them side by side. We led the art direction and packaging, and that same language carried straight into the tour campaign.
