Saint Cassius x Jadakiss
Projects
- "We Make It Look" feat. Jadakiss
- Produced end to end by Vinyl Crown
Role
- Treatment
- Co-Direction
- Concept Development
- Merchandise Design
- Campaign Concept Development
Three days of shooting, two of them right in the middle of the pandemic. Small crew, locked-down locations, testing before every call time. There was no coming back for pickups, so the team had to get it right the first time or not at all.
We wrote the treatment and co-directed, staying shot for shot with the crew so the thing we drew up on paper actually made it to the screen. Vinyl Crown produced it and cut it. We wanted it to feel way bigger than the conditions we made it under, and to put Kiss in a frame that carried the same weight he brings to a record.
