GOOD GASOLINA
Projects
- Merchandise Line
- Dom. Rep. Capsule
- Retail Launch
Role
- Business Development
- Project Management
- Creative Strategy
- Operations
- Brand Partnerships
A merchandise line built to give GOOD GASOLINA something people could actually wear. The Dom. Rep. capsule put the flag and the motorcycle graphic on washed tees and cut-offs, and it landed in two stores rather than sitting in a web shop nobody visits.
We ran it end to end: business development, product, operations, and the partnerships that got it on racks. The launch was its own night — DJ, full crew in the room, the whole line on the floor. Merch as an event instead of an afterthought.
