Vanson
Projects
- Promotional Campaign
- Experiential Event Series
Role
- Project Management
- Creative Strategy
- Operations
- Brand Partnerships
Vanson didn't need an introduction. It needed a reason for people to keep showing up, which is a different problem than awareness and takes a different kind of campaign.
So we built it around a hook: a new apparel piece debuting at every event. That gave people a reason to come to each one instead of just the first, and it turned the series into something you had to be there for. We ran strategy, operations, and the brand partnerships that made it work.
