En Vida Real
Projects
- GOOD GASOLINA Vol. 1
- Experiential Event Series
Role
- Project Management
- Creative Strategy
- Operations
- Brand Partnerships
An experiential event series built to put GOOD GASOLINA Vol. 1 in front of the people it was made for. Live shows, real rooms, New York Latin audiences — the kind of thing that only works if the marketing and the night itself are the same idea.
We ran it end to end: strategy, operations, and the brand partnerships that made the series possible. The goal was never just to promote a compilation. It was to give the record somewhere to live.
