Akin's Army
Projects
- Independent Fitness Brand
- Brand Launch & Social Campaign
Role
- Social Strategy
- Social Media Campaign
- Business Development
- Product Development
Akin already had a following as a trainer at SoulCycle. The question was whether that could carry an independent brand of his own instead of feeding somebody else's — so the work started with strategy and concept, sitting down with Akin to figure out what the thing actually was before building anything.
From there it was brand development, a social campaign to launch it, and a push to turn the audience into a real community rather than a follower count. That social capital is what made the next step possible: Akin's Army moved into its own space in Soho.
